Marketing and Strategy Director
Ghada Othman joined KONE in 2018 as the Marketing and Strategy Director for KONE Middle East, Africa and Turkey. The sophisticated business leader graduated with a degree in Sales and Marketing from the American University in Cairo.
Ghada spent the past 20 years partnering with CEOs, managing directors and senior leadership teams across 25 countries as a business growth strategist. She helped in designing, monitoring, steering and optimizing go-to-market strategies that increase market share, brand awareness and profitability for their organizations, thus dominantly positioning them in the global market.
During her time with Newell Brands Middle East, the market disruptor managed to expand the business model from export markets to developed markets. Ghada was also able to achieve record ROIs by country through continual monitoring of yearly budgets, investments and the development of distributor setups in each country. Moreover, during her three years with Carrefour, she paved the way to actualize Carrefour’s ambitious growth targets by single-handedly establishing the Carrefour private-label department in Egypt and mapping strategy growth plan.
Her ambition does not stop at her own career. For two years now, Ghada has been utilizing her business expertise in empowering, inspiring and developing the mindset and skillset of 1M businesswomen to lead and grow their organizations through her role as President of INSEAD Women in Business Club, UAE.
Ghada has the ability to transform organizations she works with. And today, the highly experienced and accomplished business development consultant is using her unique skillset to help KONE Middle East, Africa and Turkey deliver on its ambitious plans to lead the people flow market in the region for years to come.